New biomedical technologies capture our imagination – think genomic sequencing, CRISPR, liquid biopsies or immunotherapy. Sometimes the advance is more subtle, like new software to sort through overwhelming data or a better understanding of how proteins interact.
These breakthroughs are good news we all want to share and too important to communicate poorly. Whether the medium is an article, press release, white paper, blog post or tweet, the writing must be clear, concise and dynamic. It’s not enough for the audience to simply understand the breakthrough, we want them to be excited.
At Baxt Communications, we take technical scientific and medical advances and translate them into compelling stories. We want everyone to understand the significance of a discovery and walk away thinking: That’s just cool.